This is one way to promote your new show! (Pretty smart, actually!)

The CW, home of The Tiz’s new show Hellcats, is looking to break a world record on Saturday.

The network has invited squads from around the country to participate in a 5-minute choreographed dance at the Frisco Memorial Stadium in Frisco, TX. The goal is to set a new record for “Largest Cheerleading Dance” at a single venue!

If being a part of breaking a world record isn’t enough incentive, how about $4,000?! The squad who brings the most cheerleaders is awarded the prize!

Sounds like fun and, more importantly, the cheapest way to get more media coverage than they could have possibly ever paid for!

Well done, marketing squad!